Industry: Other
Job Type: Full Time
City: -- London
Salary: £28,000 - £32,000 per Year
Post Date: 18/06/2010
Job Description: Digital Marketing Manager Our prestigious FTSE 100 Client based in Central London is seeking an experienced Digital Marketing Manager. The client recently launched a new intranet for all its 37,000 staff in late 2009. They are redeveloping their external corporate website in 2010 and need an experienced digital professional to manage the staff intranet and assist with the development of the new website as well as manage the site post launch. Working to the e-Communications Director within the Group Marketing team, the Digital Marketing Manager will be responsible for the day-to-day oversight of the external corporate website and staff intranet, co-ordinating with content stakeholders and participating in ongoing development of the intranet and website, with a particular focus on new technologies, video content and social media. They will be proactive, web savvy and a good team member who will help to launch, maintain and develop a new intranet. They need to be proactive and have a can-do attitude, taking the initiative to keep abreast of developments in the Group, technologies and best practice across intranets and corporate websites. They will need to be able to both work unsupervised and to work well in a team environment. Ongoing web tasks Key day to day tasks - Overseeing the day to day content management of both sites - Managing and contributing to the ongoing development of the intranet and external website - Monitoring search and usage analytics and interpreting the results for continuous improvements - Fixing technical problems and liaising with the clients ITS developers where necessary - Ensuring general usability and accessibility of the sites - Creating and adding new graphic content and imagery where required - Providing support for publishers for more advanced technical content edits and for CMS problems New projects and new initiatives - Measurement of staff and user satisfaction through feedback and research to feed into the intranet and website roadmap - Actively keeping up to date with intranet and web trends - Contributing to and assisting in maintaining intranet product roadmap, incorporating staff research and new trends and technologies - Working with line manager to project manage intranet and website development projects to enhance and continuously develop intranet - working with external design agencies and the clients ITS where required - Working with the Group Marketing team to market new intranet enhancements and ongoing promotion of intranet - Working with internal stakeholders to ensure the external website reflects the sales messaging of the Group - Maintaining and updating intranet and website guidelines. Managing relationships - Liaising with the clients ITS developers for ongoing support, technical glitches and developmental projects - Liaising with and engaging key stakeholders and departmental heads - Liaising with and engaging content owners and content editors - Engaging with staff and building confidence in the intranet - Promote intranet successes to key stakeholders and staff Skills/experience Essential - Thorough understanding of best practice online marketing, web content, accessibility and usability - Excellent verbal and written communication skills - Excellent knowledge of existing and new web technologies - Experience developing and implementing social media tools - Advanced Photoshop or similar image manipulation skills - Experience of analysing and reporting on search and usage analytics - A proactive attitude - A good team worker with proven negotiation skills - Good time management skills - Experience of web content management systems Desirable - Knowledge of SiteCore and Microsoft WSS - Working in a commercial environment - Internal communications experience Personal attributes - Good with dealing with people at all levels in the organisation - Enthusiastic and committed - Eager to learn and progress - Excellent eye for details - Self motivated and a strong focus on quality - Able to take the initiative on decisions where necessary Capita Resourcing welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation. Capita Resourcing is a trading name of Capita Resourcing Ltd. Services offered are those of an Employment Agency and Employment Business. Applicants will be required to register with us.
Company Name: Capita Resourcing
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